The front page of Google is the new front page of the newspaper – but how do you get there? Discover the keys to writing for good SEO (search engine optimization) so that the content you create will actually get seen by the people who are looking for it. By the end of this webinar, you’ll understand what SEO is, how to hone your writing for the best performance online, and the key metrics for monitoring and measuring the success of the content you create.
Whether you find SEO intimidating or simply want to learn a few new tips – Stacey Hirvela of Proven Winners ColorChoice Shrubs will teach you how to select and frame topics, format text and write copy for the best Google results possible. The skills, concepts and ideas presented will help shift your mindset to writing for SEO so that you not only increase your current audience but increase the potential for additional work.
About the Speaker
Stacey Hirvela is a life-long gardener finds as much joy in the insects that visit her garden as the plants she puts in it. A graduate of the School of Professional Horticulture at the New York Botanical Garden, she has worked as a Manhattan rooftop gardener and as the horticulturist for Tavern on the Green restaurant in New York’s Central Park. In 2005, she became a garden editor at Martha Stewart Living magazine where she created, wrote, and edited garden content and co-hosted a call-in radio program. Her first book, Edible Spots & Pots, was published by Rodale in 2014. She currently works as the marketing manager for Proven Winners ColorChoice Shrubs.