Marketing Your Project with Social Media
Recorded Tuesday, February 27
The GWA Webinar Series features topics and speakers focused on building your business and your career. To access, all you need is a computer, phone or tablet.
You have your finished product (book, upcoming talk, blog launch, podcast, etc.), now how do you get the word out to the world? We'll discuss: the best channels to reach your target audiences, techniques for building a loyal following, what hashtags to use, time-saving tips, free/low-cost online advertising, and also leave plenty of time for your questions.
This is a 2.0 level class, meaning you are on and already using some social media and are looking to take it to the next level. We will assume some familiarity with Facebook, Twitter, Instagram, and Pinterest. We recommend you sign-up for free accounts on those services and play around with them a bit before the webinar call, if you have not already explored them.
About Kathy Jentz
Kathy Jentz is editor and publisher of Washington Gardener Magazine. A life-long gardener, Kathy believes that growing plants should be stress-free and enjoyable. Her philosophy is inspiration over perspiration. She is currently the Green Media columnist for the Mid-Atlantic Grower newspaper, where she does a great deal of hand-holding and coaxing to get independent garden centers, plant breeders, and other horticultural businesses to join the social media revolution and maximize their online brands. She also edits the quarterly Water Garden Journal, the official publication of the International Waterlily & Water Gardening Society. Kathy’s work has been featured in numerous area publications including the Washington Examiner newspaper, Pathways Magazine, and Washington Women magazine. In addition, she appears on regular gardening guest spots on Channel 9, Channel 4, and WAMU radio in Washington, DC.