July 29 | 7:00 PM - 8:00 PM ET
The registration deadline to receive the link to view the "live" online program is 10:00 a.m. ET the day of the event. If you register after this date and time, you will receive the recorded version only within 3 business days.
Are you finding that you are struggling to juggle the new plates created by our ever shifting digital landscape? How about finding people to take some of those plates from you and carry them around?
If you are constantly doing repetitive tasks like:
- Scheduling social media posts
- Answering customer service questions
- Scheduling meetings and sending meeting confirmations
- Filing collateral or organizing your dropbox/GDrive
- Updating your website
- Submitting events to event calendars
- Adding new contacts to your email service provider
- Loading blog posts
- Re-sizing photos
- Creating power-point presentations
It’s time to consider hiring remote contractors! You can find remote help for just about anything, from personal assistants, to marketing managers, to social media content creators.
Over the past 12 years I have gone from being a freelancer to building an agency and successfully hiring, training, and managing
remote contractors for my business and my clients’ businesses.
You can do this, too, and re-capture a LOT of time to grow your business.
During this session you will learn:
- Ideas for which work to outsourcee
- Places to find talent
- How to write with well crafted job descriptions
- Materials (processes and procedures) needed for remote contractors to thrive
- Project management systems and tricks to using them to track work
- Other software to make managing and co-working with remote contractors a snap!
- How to manage contracts and paychecks
If you create digital content tailored to the green industry- perhaps a gardening blog, online courses, a podcast, or just your own marketing material, this session will give you all of the tools to make your business blossom.
About Katie Elzer Peters
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients. For 12 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the digital age. The Garden of Words takes a broad approach to marketing plan development and implementation, blending tried and true traditional marketing techniques with new and emerging solutions. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of their background or experience.
Elzer-Peters has a B.S. in horticulture from Purdue University and a M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences. In her spare time she enjoys pickle ball, cycling, running, and urban sketching.
Interested in Sponsoring this event?
Our Virtual Program Sponsorship opportunities include benefits to promote your company and products to professional communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GardenComm members.
Please contact us to review our premium package and benefits. We can work with any budget from $200, $500 and above so contact us today.